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We live through digital systems that reshape how we understand identity, memory, and selfhood. Hello – It's You is an interactive, web-based project that explores this condition through a nonlinear, hypertext-driven interface. Combining illustration, text, animation, and code, the work takes the form of a desktop-like environment where users navigate a digital mind that is fragmented and unstable.
Rather than presenting a single narrative, the project invites viewers to piece together meaning through exploration. As they move through different pathways, they encounter multiple versions of the self—past, present, and imagined—existing simultaneously within the system. This experience reflects the instability of identity, especially in this digital age, where memory is selective and the self is continuously reconstructed.
Drawing on concepts from ergodic literature, cultural theory, postmodernism, and hauntology, this thesis frames fragmentation as a methodological approach, one that mirrors how identity is formed: through constructed narratives that are repeated, revised, and reinterpreted over time.
By slowing down navigation and making the process of discovery visible, Hello – It’s You encourages viewers to reflect on how they construct their own identities—and how those identities continue to evolve.
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EARLY DEVELOPMENT SKETCHES
FROM VISUAL NOVEL TO HYPERTEXT
CHARACTER SHEETS
FROM VISUAL NOVEL TO HYPERTEXT
SURREAL ILLUSTRATIONS INSPIRED BY WAKING DREAMS
This version of Hello – It’s You represents a fully developed iteration of the project and a stage of work with which I am presently satisfied. It brings together the conceptual, visual, and technical concerns that shaped its development during my MFA study, while standing as a coherent experience in its current form. At the same time, the project is rooted in themes of identity and transformation—subjects that resist fixed endings. For this reason, I view the work as something capable of continued expansion over time. Future additions may include new pathways, further visual material, expanded archives, or alternative forms of interaction. These possibilities are extensions of a work intentionally designed to evolve.
Ultimately, Hello – It’s You is both a creative project and a record of personal and artistic transformation. It reflects my ongoing interest in memory, digital culture, and the unstable narratives through which people understand themselves. By using fragmentation as a method, the project argues that uncertainty and multiplicity are not failures of identity but ordinary conditions of contemporary life. The work remains unfinished in the most productive way possible, capable of continuing to grow alongside its maker and its audience.